Wednesday, 26 November 2008

Dear Gartner

This week I had a fantastic small world encounter. Sitting in a meeting with colleagues from another large pharmaceutical company I was asked if I'd met Jessica? Admitting I was part of the team that produced it I enquired where they had 'encountered' her. The answer "in a Gartner report". At first I was flattered but once I saw the report I was less than amused. Why? Gartner had incorporated not one or two slides but the whole slide deck, except one - the acknowledgment slide. Further they identified the source as This is equivalent to showing a video and identifying the source as YouTube. It is amusing that Gartner appear not to understand the basic difference between author and publisher. I'm not upset that Jessica is hanging out with consultants but I would like her to let me know who they are. So you should feel free to use the content but please provide acknowledgment to the author and maybe a comment against the content where it is published.


Lars Plougmann said...

Time for you to found a Gardner Research unit

Dave Ferguson said...

Ben, it's ironic to find this comment; I just saw the Jessica slideshow today and was searching for your contact info.

The example is terrific; I'd like to talk further about it. I'm doing a session next month on getting real work done with 2.0 tools, and would love to hear more about Jessica and the value Pfizer finds in the tools she uses.

With attribution, not a problem.

I'm dferguson at strathlorne dot com.