In considering integration we can see that in addition to hyperlinking there are three key components:
- Single User ID - In order to allow any aggregation of information across systems it is essential that users have a single identity across all the tools. In this case enterprise2.0 has a big advantage over web2.0 as it can leverage this via LDAP or Active Directory.
- RSS Enterprise Server - RSS enterprise server provides a tacit method of aggregating all content from the Social Content Creation layer plus which feeds a user is reading.
- Tagging Service - this provides a way to aggregate all keywords/tagging and annotations a user assigns to the content they interact with along with their microblogging.
These three components make up the integration layer that resides below the social tools layer.
How achievable is this? Not as far away as you might think we are already seeing examples of companies moving in this direction. For example NewsGator are already showing how a RSS enterprise server can aggregate a users activity, i.e. social sites, while the logical evolution of a social bookmarking tool would be a tagging service, are Connectbeam hinting at a move in this direction? Finally to enable this the RSS enterprise server and tagging service need to be developed with this in mind so that the synergies between these tools can be realised.